Sustainability

We’re not here to make big, shiny claims we can’t stand by. We’re a small brand and that means every decision counts.

From using 100% cotton in our hoodies and recycled materials in our beanies, to the partners we choose to work with, our focus is simple: make considered choices, use responsible fabrics and processes wherever possible, and do better where we can.

Growth for us doesn’t just mean more jackets, it means improving how we make them.

The mountains give us the space to move, breathe, and play. Protecting that environment isn’t a marketing angle, it’s a responsibility.

As we grow, we’ll keep learning, refining, and raising our standards.

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rPET

From bottles to fabric

Some of the fabrics we use begin their life as something else.

Plastic bottles. Collected. Cleaned. Broken down. Spun into yarn. Woven into fabric.

The outer shell of our ski jacket and our beanies use recycled materials like rPET, giving existing plastic a second life in the places we love most.

For our hoodies, we’ve chosen 100% cotton. Natural, durable and designed to be worn season after season rather than replaced.

Choosing recycled fibres and considered materials will help us reduce our reliance on virgin plastics and allows us to build more intentionally without leaving a negative impact on the environment we love so much.

Materials & Verified Standards

We work with suppliers who hold recognised certifications including GRS, OEKO-TEX & SGS Testing.

These standards help verify recycled content, ensure materials are tested for harmful substances and support responsible production practices within the supply chain.

We prioritise transparency over claims and we’ll continue strengthening our standards as we grow.