AshleyStewart_HuckTheory-08622_TEXT_EDIT.jpg
1_24_______________2_43b6293e-7f43-441d-8474-80239cb9a664.jpg

Rethinking Women's Snow Gear

Built from feedback, shaped by experience.
AshleyStewart_HuckTheory-09281.jpg

This one's for you

We believe more women should feel welcome in the mountains. It's not just about the gear, but also the people you meet, the confidence you build, and the experiences you share.
IMG_5003.jpg
The Summit Jacket

Designed by the women who wear it


Over 100 women had their say, these are the colours that made the cut.

Women’s snow gear shouldn’t feel restrictive. Every piece is shaped around real movement, on and off the mountain.

No pointless extras. No pockets you can't use. Just functional design built around what women actually need out there.

Founded by women, designed by women, and shaped around the women who ride.