The fit is the most important. Majority of brands make gear for tall, skinny women, those who are shorter and curvier are left out.
Better Designs
We need gear that is both aesthetically pleasing and functional. Often it's either one or the other, cheap gear that doesn't last and looks good, or expensive gear that lasts but looks boring.
Pockets Please!
Why do we not get pockets?! PLEASE give the women pockets!
Bad Fit
The shape of women's gear sucks. The jackets aren't long enough or are "fitted" instead of giving you space to move. Pants are WAY too fitted or super baggy and unflattering, where is the fitted-comfy?
The essentials
Large chest pocket for cell phone. Pass pocket that faces out instead of on inside wrist. A jacket that isn't shaped like Spongebob
